Scarborough Study: Papers Holding Onto Readers

Photo: http://www.flickr.com/photos/bjorninge/1351839543/

Cheer up, fellow journalists! Newspaper companies may actually be holding onto their audiences with the romantic lure of their bulky ink-stained bundles of joy after all.

A recent Scarborough Research study found that an average of 74 percent of adults in the United States read a newspaper at some point in the past week, while 10 percent more college grads and/or those racking up six figure incomes did the same.

Oh, boy. Put down that Kleenex.

That odd sun-splotched patch of optimism we’ve so desperately needed in the bleak desert of the chronic bad news that is the media industry has finally arrived!

I think.

Maybe?

Uhh..

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