While other small businesses are struggling due to the economy, Dancin’ Queens Dance Studio is growing. Dancin’ Queens has a steady increase even though the recession has hit hard.
Jacqueline Szucs has been dancing since she was 2 ½ years old and has carried it into her High School and college years. In July of 2002, Szucs decided to open up Dancin’ Queens for business. Dancin’ Queens is a privately owned Dance Studio that now employs 14 staff members.
“I am extremely proud of myself and the way the business has been running. I opened up the Dance Studio when I was only 23 years old,” stated Szucs.
Before opening the studio, Szucs worked in the corporate world and it was then she figured out she wanted to work for herself.
Dancin’ Queens started out with 35 students and each year has grown more and more. The studio has about 150 to 160 current students.
“Every year that I bring my granddaughter to the studio I’m amazed at how many new faces I see, it seems as if the studio is going to need a bigger place!” stated Gloria Pomar, grandmother of student Angelica Pomar.
“It is all word of mouth,” says Szucs, “Keeping happy customers and good contacts.”
Luckily, the economy hasn’t affected Danin’ Queens much. “It seems that parents stop their activities and luxuries before their children’s extra curriculum,” said Szucs.
Myra Donis, mother of dancer Myra Donis, said that “even though work is slow at my job, I make it an effort to make sure my daughter is here everyday taking part in the competition team. My daughter is here about six days out of the week, these girls at Danin’ Queens are not only her friends they’re like family.”
Another important aspect that has helped the studio is that Szucs says she has not increased her rates since the recession. “Since there is no extra fee or surprise boost in the studio’s pricing, I was able to increase my business by 10%.”
Richard Medina, parent of dancer Briana Medina, said “I am thankful that this is the one thing that has stayed steady for me during the recession. Briana started dancing here from the very first day it opened; I would hate to have to tell her she can’t come. This is like her second home almost.”
Other ways Szucs was able to improve her business was by renting out studio space for other dance teachers and birthday parties. The fact that Szucs instructs and choreographs 32 dances alone allows her to have less staff.
Lilannie Angeles, mother of student Jordan Angeles, said she had Jordan’s birthday party at Dancin’ Queens. Angeles said it was a great way to celebrate her daughter’s birthday because it was plenty of space, food was provided, the dancing was fun, and it was something the girls were passionate about. “Jordan lives for dance, all day she’s practicing her dance moves and shaking her hips.”
Scuzs states that she plans to expand to a second location in the year 2012 and states “Customer service is the key to running any successful business.”
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The competition team is a very dedicated group of students that travels to different states to compete.
In order to be on the competition team you must be willing to dedicate about six days a week and must really have a passion for dancing.
Jasmine takes her dancing career very seriously. She has danced throughout her high school years and says that she plans to take her dancing to college. Jasmine states that hopefully one day she will get the opportunity to open up her own dance studio.
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