Financial gains in cutting back on circulation

The Hannibal Courier-Post, “Missouri’s oldest daily newspaper serving since 1838,” has improved the paper by cutting off Monday circulation. Publisher Jack Whitaker informs the public that Monday was cut because it was the day that had the least advertising. The small daily now prints from Tuesday to Saturday.

“In an industry struggling with bankruptcy filings… about 100 U.S. newspapers have either reduced the number of days they publish or gone to the Web entirely.”

Whitaker reassured readers that this transition was better off this way.

In March, the Detroit Free Press only delivers on three days, Thursday, Friday, and Saturday, the three days that generate the most advertising. The Detroit News only makes home deliveries on Thursdays and Fridays.

Paul Anger, Free Press editor, says that “the change has strengthened the newspaper’s multimedia presence because reporters and editors are now more focused on the Web.”

Whitaker also adds that he still worries about how readers deal without Monday print edition. He states that while the online content is updated frequently, limited access to effectively reach the broadband Web causes a problem.

This situation is a reoccurring event that is taking place among many newspapers. Those of us who are seeking careers in print journalism may be looking at a tough and competitive area, mainly due to the fact that newspapers are downsizing in just about all aspects.  This article, of course is just one of the many, but really brings home the effect of how newspapers are cutting back on circulation while publisher and editors can comment freely saying that their organization is doing better with the cutback. While they remain worried and concerned about the opinions and thoughts of their viewers, as a whole they are saving what little of their print edition they have left.

This honestly frightens me a bit. I say this because it really does put into perspective of what I am looking at upon graduating. Almost every newspaper reports that they have, in one way or another, turned to their online content. It is updated frequently; viewers/readers can access it freely, conveniently, and at any time. It makes you wonder if, maybe not my children, but my grandchildren will receive newspapers. Sort of baffles your mind when you think about it.


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