France is providing young readers, ages 18-24, the option of receiving a free newspaper subscription for one year on a news paper of their choice. The costs are being shared by the newspaper organization and the government. France is pushing this idea in hopes that young readers will become regular customers.
This new project is called “My Free Newspaper,” and its goal is “Winning back young readers. This is essential for the financial survival of the press and for its civic dimension,” the culture minister, Frederic Mitterrand said.
According to a government study, only 10 percent of those aged 15-24 read a paid-for newspaper. About 60 publications have decided to participate in this new project.
Government reported that 30,00 people had already signed up for a free subscription under preregistering, reported the NY Times. Times also reported that Emmanuel Schwartzenberg, former media editor of Le Figaro, said “at a time when advertising is in steep decline, newspapers should instead be looking at ways to raise more revenue from readers, rather than giving papers away.”
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