Starbucks VIA Ready Brew

For all you coffee lovers, Starbucks has released its own line of instant coffee. VIA Ready Brew comes in two roasts, Colombia and Italian Roast.  The Colombia Roast is a medium coffee with a nutty flavor. The Italian Roast has an extra bold flavor and is a dark roast. According to the Starbucks website, “This is not instant coffee as you know it. This is rich, flavorful Starbucks coffee in an instant.”

College students should take advantage of these products because they can easily pour the small packet of instant coffee into a mug or thermos and add hot water. Also, on my recent trip to Starbucks on Monday, they were selling portable thermos’ that have a special compartment to hold the skinny small packets of coffee. Starbucks has really thought about the products taste along with an easy compact way to store it and easily use it.


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